M3M x ELIE SAAB — India's ultra-luxury branded residence
Prime location on Dwarka Expressway, SCDA township
Spacious 4 BHK homes, 4,200–4,655 sq. ft.
Low-density living — only 336 units, 3 towers
Couture interiors by ELIE SAAB
12-ft ceilings, private plunge pool decks
1.5 lakh sq. ft. clubhouse with resort amenities
RERA registered No. GGM/992/724/2025/95
Strong appreciation potential, possession Sept 2032
M3M Elie Saab, developed as M3M Elie Saab Residences, brings haute couture living to the Delhi-NCR skyline through a landmark collaboration between M3M India and the internationally celebrated Lebanese fashion Maison, ELIE SAAB. Rising within the Smart City Delhi Airport (SCDA) precinct on Sector 111, Gurugram, this address is conceived as more than a residential project it is a curated lifestyle statement that translates couture-level design philosophy into liveable, everyday luxury.
ELIE SAAB's red-carpet legacy of precision and elegance, M3M Elie Saab Sector 111 Gurgaon (RERA Registration No. GGM/992/724/2025/95) now offers the rare opportunity to inhabit that same refined aesthetic, backed by one of North India's most established real estate developers. In a market crowded with luxury launches that borrow a brand name without borrowing the brand's design discipline, M3M Elie Saab positions itself differently as a home shaped, quite literally, by the hands behind some of fashion's most iconic red-carpet moments.
M3M Elie Saab Residences marks ELIE SAAB's entry into Gurugram's ultra-luxury housing segment, developed by M3M India within its expansive 250-acre Smart City Delhi Airport (SCDA) integrated township. The project itself is spread across approximately 2.75 acres and comprises three high-rise towers housing 336 intelligently designed units a deliberately low-density format built to preserve privacy, exclusivity, and a close-knit community feel rarely found in high-rise developments of this scale.
ELIE SAAB has been directly involved in shaping the design direction of interiors and shared spaces, from material selection to furniture silhouettes, ensuring that every residence reflects the same discipline of proportion and detailing associated with the Maison's couture collections. This is not a licensing exercise in name only it is a genuine creative partnership between global fashion design and Indian real estate execution, and that distinction matters to buyers who can tell the difference between a branded logo and a branded philosophy.
Being part of the larger SCDA township also means residents aren't simply buying an apartment they're buying into a fully planned micro-city that integrates homes, office space, retail, and hospitality within a single, walkable ecosystem. This is a meaningful differentiator in Gurugram's crowded luxury segment, where many projects exist as isolated towers rather than as part of a larger, self-sufficient neighbourhood.
Location sits at the core of the appeal of M3M Elie Saab, SCDA Sector 111. The project is strategically positioned along the Dwarka Expressway, one of NCR's most rapidly developing connectivity corridors, and one that has consistently delivered strong price appreciation for early buyers over the past several years.
Key location highlights include:
For end-users, this translates into a residence insulated from city congestion while remaining minutes from Gurugram's commercial core and Delhi's borders. For investors, Sector 111 represents exposure to one of the fastest-appreciating micro-markets along the Dwarka Expressway corridor, now carrying the added premium of a globally recognised branded-residence tag — a combination of location fundamentals and brand scarcity that is genuinely difficult to replicate elsewhere in the region.
M3M Elie Saab Residences offers spacious 4 BHK and 4 BHK + Utility/Servant configurations, with carpet areas ranging from approximately 4,200 sq. ft. to 4,655 sq. ft. among the largest floor plates available in Gurugram's branded-residence segment, and comfortably ahead of most competing ultra-luxury launches in the same price bracket.
Design elements shared across the residences include:
These are not conventional apartment layouts they are expansive living environments designed for families who expect uncompromising space, privacy, and an international design sensibility in every room, not just in the lobby or the show flat. The emphasis throughout is on proportion and flow: rooms sized generously enough to allow furniture, art, and family life to breathe, rather than being dictated by the floor plan.
Living at M3M Elie Saab Residences extends well beyond the four walls of the apartment. The development is anchored by a 1.5 lakh sq. ft. signature clubhouse, planned to deliver a five-star, hospitality-grade lifestyle that residents would otherwise have to travel to a resort to access:
This amenity mix positions M3M Elie Saab Residences as a complete lifestyle ecosystem rather than simply a place to live every element, from the clubhouse programming to the landscaping, is designed to keep residents within the township for work, wellness, and leisure alike.
ELIE SAAB entered the branded-residences category in 2019, launching its first project in Dubai, and has since been associated with more than twenty-five real estate developments worldwide, spanning multiple continents and price segments. Its arrival in Gurugram through M3M Elie Saab Residences marks a significant milestone for the branded-residences segment in India, sitting alongside a parallel ELIE SAAB-branded development by M3M and Smartworld in Sector 98, Noida together representing the Maison's first entry into the Indian residential market.
What sets M3M Elie Saab apart from a typical brand-collaboration launch is the depth of creative involvement. Rather than simply licensing its name to a marketing campaign, the Maison has actively shaped the aesthetic direction of interiors and common areas from furniture silhouettes to material palettes resulting in homes that carry the same considered elegance found in ELIE SAAB's couture work on the red carpet. For discerning buyers, this makes the residence both a home and a long-term design asset, one that is likely to retain its aesthetic relevance well beyond typical interior-design cycles.
M3M Elie Saab Residences, Sector 111, is developed by M3M Group, founded by Sh. Basant Bansal, and counted among North India's most established real estate names, known for large-scale luxury developments across Gurugram and Noida. The developer has a track record of 36 delivered projects, with 16 upcoming developments and 11 currently under construction a scale of execution experience that forms the operational backbone of the project, while ELIE SAAB contributes the creative and design vision running through every residence.
This combination of proven developer credibility and globally recognised brand design is central to the project's appeal. Buyers are not only investing in a home; they are investing in a partnership between construction execution and couture-level design direction a pairing that remains rare in the Indian residential market, and rarer still within the specific niche of branded residences.
For both end-users and investors, several factors make M3M Elie Saab, Sector 111, Gurugram, a compelling proposition:
Conclusion
M3M Elie Saab, Sector 111, Gurugram, represents a rare convergence of couture design heritage and proven real estate credibility. With spacious 4 BHK residences, a prime Dwarka Expressway location within the SCDA township, and the backing of M3M India, this development is positioned to become one of Gurugram's most distinguished addresses. For buyers seeking a home that combines refined design sensibility with long-term investment value, M3M Elie Saab Residences stands as a landmark opportunity in NCR's evolving luxury housing landscape one where the brand promise is backed by both architectural substance and developer credibility.
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